ASDA supermarket chain remove ‘Mental Patient’ halloween costume from sale

Good to see the outcome here, but sad to think that it was probably prompted by a PR agency. Somebody somewhere came up with this costume and then a buyer ordered it. Sad thought!

PedalPower65

Supermarket chain Asda has apologised and withdrawn a Halloween outfit it was selling online as a “mental patient fancy dress costume”, after criticism.

The £20 item included clothing, fake blood, a mask and a fake meat cleaver.

Following criticism, including from one “stunned” mental health charity, the store offered “sincere apologies for the offence it has caused”.

It would be making a “very sizeable donation” to mental health charity Mind, Asda added.

In a statement on Wednesday evening, Asda, which is owned by US retail giant Walmart, said the sale had been a “completely unacceptable error”.

No kidding! If one in four UK adults will experience mental ill-health at some point in their lives, wouldn’t a little empathy be in order? That’s a quarter of your staff. And a quarter of your customers.

My postgraduate studies in Marketing never included a section on alienating and stigmatising your customers. Can’t think…

View original post 5 more words

Advertisements
ASDA supermarket chain remove ‘Mental Patient’ halloween costume from sale

One thought on “ASDA supermarket chain remove ‘Mental Patient’ halloween costume from sale

Join In

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s